China’s Singles Day: Major E-Commerce Platforms Report Record Sales

Chinese e-commerce giants Alibaba, JD, and Douyin released their Singles Day first sales figures on Monday.

More than half of the 102 brands that exceeded RMB 100 million in sales in the first hour on Alibaba’s Tmall are local Chinese brands. Which brands are featured is not specified by the company.

According to JD, sales of household appliances, including models from Apple, Midea, Xiaomi, Haier, and Lenovo, hit RMB 1 billion in a single minute. Over 40% more home appliances were bought in the first year, with a total gross merchandise value increase.

Sales via the JD special edition app are also up 96% from last year, and according to official data from Douyin, as of October 27 at midnight, Apple, Proya, Redmi, Tineco, and Estee Lauder were the top five brands with pre-sales on the platform.